Destination management has become central to sustainability concerns. Therefore, information on tourists is valuable to tourism stakeholders to guide them in the decision process and the definition of strategies towards sustainability.
For monitoring purposes, destination management is assessed through indicators on sustainable tourism management in tourism companies and tourists satisfaction.
Sustainable tourism management in tourism Companies
Percentage of companies and tourist establishments using voluntary certification of environmental sustainability or corporate social responsibility
Percentage of establishments providing training on sustainable practices
Tourists satisfaction
Percentage of tourists satisfied with their overall experience in the destination
Indicators intended to measure tourists’ experience such as memories of the experience, global perceived quality of the experience, intention to recommend the tourism destination
Percentage of repeat/return visitors (within 5 years)