Tourism is an important engine for economic growth and development. Hence, economic sustainability of tourism is generally considered with respect to a focus on macro-level and objective indicators, such as gross domestic product, employment rate and investment. While useful, macro-level and objective perspectives do not capture many other indicators with significant importance to local stakeholders, who are affected by tourism development strategies and who have their own interpretations of sustainability.
For monitoring purposes, economic sustainability is measured through indicators on the destination’s economic benefits from tourism, employment effects and tourism seasonality.
Economic benefits of destination
Average daily expenditure per tourist
Number of same-day visitors
Number of golf rounds
Sales from golf rounds
Sales from hotels and similar establishments
Diversity of the source markets
Market share of the main source markets
Employment
Seasonal employment as a percentage of direct tourism employment in the region
Qualified employment as a percentage of direct employment in tourism in the region
Average monthly salary of direct employment in tourism
SeasoNALITY
Occupancy rate in tourist accommodation establishments, per month
Tourist arrivals by month (or quarter) and market
Average price per room sold, by month